HOW ONLINE SECURITY THREATS COULD KILL YOUR STARTUP

AND WHAT YOU CAN DO ABOUT IT

What keeps a startup awake at night?

When you lend legs to a dream and invest yourself in it, survival tops the list. It’s all about the business plan, the day-to-day hustle, the pull between limited resources and unlimited potential.

Even a watertight vision for success can be derailed because of erlooked threat. No business, regardless of size or focus, can claim immunity from attack. Cybercrime has evolved from simple malware to assaults on sensitive or financial information.

Think your startup flies under hackers’ radar? Think again.

Start your biz security the right way

A fledgling company's crew might assign security detail to its tech-savviest members. That might work for setting up the router, but online protection reaches beyond security software and patch maintenance.

Startup culture is about looking forward, not over your shoulder. It's important to understand the threats. That's the first step to reducing risk. Don't try to backtrack to fill the gaps after the fact. Consult a security professional and implement security measures from Day 1.

What draws in cyber criminals?

Credentials

Hackers log keystrokes, phish, and scheme to gain access to your network. They can then open back doors, infect your customers or enact a DDoS shutdown – a malicious flooding of traffic to a website intended to shut it down.

Funds

Online banking and e-commerce takes the middle man out of finances. They also render assets easily accessible compared to physical assets.

Business Intel

Access to your files reveals payroll, trade secrets, and other crucial data about your businrss. Identify assets with the greatest value and critical status. Invest in protecting them first.

API Disruption

Application Programming Interface works software-to-software. Customers can watch video, find driving directions, buy goods, and more through API.

What’s the threat? A disruption of your profit lifeblood, at the least, digs into your bottom line. A stealth maneuver to defraud you and your customers has a greater long-term consequence.

When APIs don’t work … Your site and business lose utility. A disruption in API activity renders your business stalled in the water. That could lead to lost revenue.

IP Theft

It’s the unauthorized access of your intellectual property. Attacks often originate abroad, in nations with less definitive laws and enforcement policy.

What’s the threat? Unique software, original recipes and business plans. These types of assets give startups their edge and help them create a marketplace niche. What happens if your competition takes them?

When IP theft happens … Critical data extracted from presumed security could remain undetected until it’s too late to try to protect it. It’s can be harder to make money if a niche is filled with swiped IPs and copycats.

Marketplace Fraud

Much the way phishing works, marketplace fraud involves deception. Hackers create sites or email that imitates yours. They redirect to malicious sites instead.

What’s the threat? Trust. A strong payment gateway protects both you and your customer. If your competition’s online marketplace secures its commerce, where will your customers turn?

When marketplace fraud happens … It’s like closing the street in front of your brick-and-mortar business. Trust, quality and convenience fuel commerce. Compromise becomes perilous.

Can you stop the threat of a breach?

No. You can position your startup to avoid one, however. You can also prepare to shoulder it if it happens. You’re in an envious position to secure your business from the start. Think of it like buckling your seatbelt. Do it now, before you start driving.

Emphasize a culture of security across all levels.

Control and password protect internal networks.

Select platforms and hardware trusted for security.

Stay safe, stay in business

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